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Tips on Using Social Media for Sales

Tips on Using Social Media for Sales
August 30, 2016

Many businesses nowadays use social media to increase sales. Not all of them, however, succeed. You see, SMM is like a diet – most of us expect quick results. Nevertheless, it takes time, dedication, and effort to undergo a positive transformation. We’ve prepared pieces of advice from best experts in the sphere to help you become an SMM Guru.

Using Social Media for Marketing

1. Brand yourself as an expert.

To build a trustworthy relationship with your customers, you can start by providing them with a smart content about hot topics or answering their questions on Facebook and Twitter. Effective sales strategies include inviting potential customers to a dialogue and encouraging them to address you whenever they need something. To measure the progress, you may choose call-to-action options. They include answering a questioner, participating in a poll, etc. Remember to reward your audience with a discount or something like that and your gesture, in turn, will serve to increase sales.

2. Put all goals, dangers, and influencers on a list.

Social media is better used for networking, not improving traffic. You can check other people’s/businesses’ activities and gather information which might be useful for you. Additionally, here you can connect with people. If your interests match with that of your followers, you will eventually have more loyal clients.

3. Go where your customers go.

Direct your efforts to the places where your target audience spends most time online. Remember, Facebook, Twitter, and Instagram might assume the audience similar to you, but these platforms have different users and require absolutely different content when it comes to the design of your sales strategies.

Do not forget to measure your results. If you have chosen the correct strategy, you are expected to see an increase in brand awareness, sales, revenues, etc. Use analytics and react on time to be abreast with your business.

4. Discover some SEO techniques.

I work with Pinterest, so I am giving this platform as an example. The first thing you MUST do is learn how SEO works. Do not underestimate its impact. In Pinterest, for instance, you can increase traffic only if you know how to reach the top search results. Many people think SEO is boring and too complicated, but if you get into it, you’ll see it’s fun! In addition, effective Pinterest SEO will help you rank higher on Google.

So, these recommendations should be the starting point in all your social media sales strategies. Yes, it all requires effort and time, but the results will be long-lasting and rewarding.

 

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